Fix the foundation · The flagship

Business Website Transformation

Turn the website that undersells your business into a site that looks, reads and works like the company you've actually built.

One project. Everything required to turn the website into something worthy of the business behind it.

We start with the business, not the theme. Then we rebuild the parts customers actually experience: what you say, how they move, what earns trust, what they see, and what happens when they're ready.

from$4,500

The price covers the agreed scope. Photography, copy translation, paid advertising and third-party fees (domains, hosting, booking software) are separate and disclosed up front.

This is for

  • A proven offer and existing customers
  • An outdated, weak or confusing website
  • A real reputation that the website doesn't show
  • Enough customer value that gaining or losing trust matters

This is not for

  • Brand-new, unvalidated businesses
  • $300 website shoppers
  • Anyone who needs a template installed tomorrow
  • Speculative hobby projects

What you get

Eight things, handled together.

The offer is not five pages. It's a professionally rebuilt digital front door for an established business.

  1. 01

    Positioning + customer strategy

    Know what the site needs to communicate before deciding what it should look like.

  2. 02

    Messaging + structure

    Turn the business into a clear story customers can understand quickly.

  3. 03

    Custom design

    Visual direction designed for the actual business rather than fitting the business into a prebuilt style.

  4. 04

    Responsive development

    Production implementation that works across desktop and mobile.

  5. 05

    Conversion paths

    Calls, quote requests, bookings, forms and next steps designed deliberately.

  6. 06

    Search foundation

    Technical and on-page fundamentals built into the site rather than bolted on later.

  7. 07

    Measurement

    Know what visitors are doing after launch instead of guessing.

  8. 08

    QA + launch

    Important pages, links, forms and devices checked before the site becomes the customer's problem.

Value included

What is actually included.

Reference values show what it would cost to solve each piece separately. Not a sale, not a strikethrough.

Value includedReference value
Business & customer strategy$1,000
Messaging & site structure$1,200
Custom design$2,000
Responsive development$2,500
Conversion paths$750
Technical SEO foundation$750
Analytics setup$500
Launch + QA$750
30-day website health windowBonus$750
Local competitor snapshotBonus$500
Google presence checkBonus$350
Review Capture Starter KitBonus$500

What it would cost to solve these problems separately

$11,550

Business Website Transformation

from$4,500

Reference values represent the approximate cost of solving these pieces separately, not a temporary sale or artificial discount.

Included bonuses

The site isn't the only thing customers see.

Bonus 01$500 reference value

Local Competitor Snapshot

Before designing, we look at what your customer sees when comparing you with nearby alternatives and identify where the business can stand apart.

A positioning review of several relevant competitors — not a market research report.

Bonus 02$350 reference value

Google Presence Check

We review the major customer-facing details around your local Google presence and flag obvious trust or consistency problems.

A check, not full SEO management.

Bonus 03$500 reference value

Review Capture Starter Kit

A simple, reusable path for asking happy customers to leave reviews — a request flow plus review link and QR assets where applicable.

The system to ask. The reviews themselves are earned by your work.

Bonus 04$750 reference value

30-Day Website Health Window

If something we built breaks after launch, tell us. We fix our work. For 30 days after launch, launch-related bugs or implementation issues within the agreed scope are corrected at no charge.

Fixes to the agreed build — not unlimited redesign work or new features.

Less risk

You shouldn't find out whether you like the website after we finish it.

Our responsibility

The Build-It-Right Guarantee

We don't call the project finished because the invoice was paid.

Before launch, we test the agreed pages, core links, forms, responsive layouts and conversion paths.

If something in the agreed build is broken because of our work, we fix it. No additional invoice for correcting our mistake.

Our responsibility

The Direction Checkpoint

We don't build the entire website behind a curtain and reveal it at the end.

The core direction gets approved before the full build moves forward.

That means problems get caught while they're still cheap to change.

What no honest website company can guarantee:RevenueRankingsLead countsSalesConversion percentages

Less work for you

You run the business. We'll run the website project.

  1. Step 01

    Send the site

    Tell us what the business does and what is bothering you about the current website.

  2. Step 02

    We find the gap

    We look at the customer, the offer, competitors, trust, structure and conversion path.

  3. Step 03

    You approve the direction

    We show you where the new site is going before building everything.

  4. Step 04

    We build it

    Copy direction, design, responsive development and implementation are handled together.

  5. Step 05

    We test it

    Desktop. Mobile. Forms. Links. Key customer paths.

  6. Step 06

    We launch it

    Then decide whether there is anything worth improving next.

Proof

Look at the work.

Citrus & Sage is a paid client engagement. The rest are labeled for what they are.

Client project

Citrus & Sage Wellness

Citrus & Sage already had a real business and a loyal clientele. The opportunity was to make the digital experience better represent the business — then improve the paths between attention, trust and action after launch.

The customer
A first-time guest deciding whether a treatment they've never had is worth trying, and whether this is the place to try it.
The trust problem
A first-time guest had little on the site to explain the treatments or make booking feel safe.
See the full project
Citrus & Sage Wellness homepage, top sections
Citrus & Sage Wellness homepage on a phone with a sticky book button

Questions

Straight answers.

More in the full FAQ.

Why does a website transformation start at $4,500?

Because the project includes the decisions that make the website useful — positioning, messaging, structure, design, development, conversion paths, technical setup, testing and launch. If you only need a few issues fixed, don't buy the full transformation. That's what the Website Fix Sprint is for.

What makes a project cost more than $4,500?

More service lines, more locations, e-commerce or booking integrations, large photo and content production, or migrations with a lot of existing search equity to protect. We scope it in writing before anything starts.

How long will it take?

It depends on scope. We'll give you the timeline before the project begins rather than inventing a universal turnaround number.

You already did the hard part

You built a business worth taking seriously. Make sure the website says the same thing.

Send us the current site. We'll start by showing you what we'd fix.

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Business Website Transformations from $4,500. Founder-led in Southern California.

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