Citrus & Sage Wellness
Building a stronger online presence for a growing wellness business.
Citrus & Sage Wellness is a wellness studio in Redlands, California offering services including red light therapy, cryotherapy, infrared sauna, oxygen therapy, lymphatic compression, Japanese head spa, body sculpting, weight loss programs, and other recovery and wellness treatments.
While the business had built a loyal customer base through referrals, Fresha, Groupon, and word of mouth, its online presence didn't fully reflect the quality of the experience customers received in person.
Our goal wasn't simply to redesign a website. It was to create a stronger digital foundation that would help Citrus & Sage build trust, communicate its services more clearly, and support long-term growth.
Industry
Wellness & Recovery
Location
Redlands, California
Project Type
Website, Local SEO, Analytics, Google Business Profile
Focus
Trust, visibility, measurement, and long-term growth
The Challenge
Before working with Novenworks, Citrus & Sage faced several common challenges many local businesses experience.
- Their previous website was limited in flexibility and difficult to expand.
- Their services weren't explained in a way that helped first-time visitors understand the value of each treatment.
- Google Analytics and Search Console weren't configured, making it difficult to measure website performance.
- Their Google Business Profile had significant room for improvement.
- Hundreds of positive customer experiences on Fresha weren't reflected in Google reviews.
- The website lacked a clear long-term SEO strategy and content structure.
The Diagnosis
Rather than treating these as separate problems, we approached them as parts of one larger objective: creating an online presence that earned trust and could improve over time.
The Approach
Instead of focusing only on design, we rebuilt the online presence around four priorities.
Build Trust
We redesigned the website to better communicate the business, its services, memberships, and overall customer experience.
- Modern responsive website
- Improved navigation
- Dedicated service pages
- Membership experience redesign
- Expanded FAQ
- Clear booking calls-to-action
- Better use of photography and branding
Improve Visibility
A website should be easy for both customers and search engines to understand.
We established a stronger foundation through:
- Local SEO improvements
- Search-friendly page structure
- XML sitemap
- Google Search Console setup
- Internal linking improvements
- Google Business Profile optimization
- Business information consistency
Measure What Matters
Good decisions require good data.
We configured tools that allow Citrus & Sage to understand how visitors discover and use the website.
- Google Analytics 4
- Google Search Console
- Microsoft Clarity
- Meta Pixel
- Event tracking
- Search performance monitoring
Instead of guessing what works, the business now has meaningful data to guide future improvements.
Create a Foundation for Growth
The project wasn't treated as a one-time website launch.
Recommendations extended beyond the website itself and included:
- Review generation strategy
- QR code review system
- Membership optimization ideas
- Google Business Profile improvements
- Customer journey recommendations
- Ongoing SEO opportunities
- Future content expansion
- Long-term growth roadmap
The Results
Because we value honesty over inflated marketing claims, we focus on measurable progress rather than unrealistic promises.
- Citrus & Sage now has a professional custom website designed for long-term growth.
- Analytics and reporting tools are fully configured.
- A stronger SEO foundation has been established.
- The Google Business Profile has been significantly improved.
- A review generation system was implemented, helping Google reviews grow from 1 review to 10 reviews in less than a month.
- The business now has a structured foundation for future content, local SEO, and ongoing optimization.
Google Reviews
1 → 10
In less than a month, with a simple review generation system.
Most importantly, Citrus & Sage now has an online presence that can continue improving month after month instead of remaining static after launch.
Services Provided
Lessons & Looking Ahead
Launching a website wasn’t the finish line.
The next phase focuses on continuing to improve search visibility, expand educational content, strengthen local SEO, optimize the Google Business Profile, and help Citrus & Sage become the obvious choice for wellness services in the Redlands area.
That’s how we approach every project at Novenworks. We don’t build websites and walk away. We build strong foundations that businesses can continue growing for years to come.
Read more about the ideas behind this project
Want to build a stronger online presence?
If your website no longer reflects the quality of your business, Novenworks can help you build a stronger foundation and improve it over time.