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Wellness & Recovery · Client Project

Turning a local wellness business into a stronger digital experience.

Citrus & Sage Wellness · Redlands, California

Citrus & Sage Wellness is a wellness studio in Redlands offering red light therapy, cryotherapy, infrared sauna, oxygen therapy, lymphatic compression, Japanese head spa, body sculpting, weight loss programs, and other recovery treatments.

The business had built a loyal customer base through referrals, Fresha, Groupon, and word of mouth. Its online presence didn’t fully reflect the quality of the experience customers received in person.

The goal wasn’t simply to redesign a website. It was to create a stronger digital foundation that would help Citrus & Sage build trust, communicate its services more clearly, and support long-term growth.

Citrus & Sage Wellness website — homepage designed by Novenworks

Screenshot of the Citrus & Sage website — the results below are from the actual engagement.

Industry

Wellness & Recovery

Location

Redlands, California

Project Type

Website, Local SEO, Analytics, Google Business Profile

Focus

Trust, visibility, measurement, and long-term growth

Results

Evidence instead of claims.

117

Google reviews

In approximately two months

Also improved

Service discovery, mobile experience, booking paths, local search targeting, technical SEO, and conversion tracking.

  • Citrus & Sage now has a professional custom website designed for long-term growth.
  • Analytics and reporting tools are fully configured.
  • A stronger SEO foundation has been established.
  • The Google Business Profile has been significantly improved.
  • A review generation system was implemented: Google reviews grew from 1 to 17 in approximately two months.
  • The business now has a structured foundation for future content, local SEO, and ongoing optimization.

The real site

Citrus & Sage “Signature Experiences” service grid — cryotherapy, red light therapy, peptide support, airbrush tanning, Japanese head spa, and body sculpting
Services, explained plainly
Citrus & Sage “What Clients Are Saying” section — real five-star Fresha reviews
Real Fresha reviews, not stock quotes
Citrus & Sage “Meet The Founders” section — co-founders Emmalee Uipi and Noel Schardein with the team
The founders behind the business

The Challenge

The studio was stronger in person than it was online.

  • Service discoverability — treatments were hard for first-time visitors to understand.
  • The previous website was limited in flexibility and difficult to expand.
  • Mobile experience and booking paths asked people to work too hard.
  • Google Analytics and Search Console weren’t configured, so performance was a guess.
  • The Google Business Profile had significant room for improvement.
  • Hundreds of positive customer experiences on Fresha weren’t reflected in Google reviews.
  • The website lacked a clear long-term SEO strategy and content structure.

The Diagnosis

Rather than treating these as separate problems, we approached them as parts of one larger objective: creating an online presence that earned trust and could improve over time.

Work completed

Website, visibility, measurement, and a system for reviews.

Website redesignExpanded service pagesClearer booking CTAsMembership presentationFAQsAccessibility improvementsPerformance improvementsSEO and structured dataAnalytics and conversion trackingDay Pass funnelGoogle visibility improvements
Citrus & Sage Wellness homepage on mobile — hero, booking CTAs, and sticky call/text bar
The mobile booking path, rebuilt
Citrus & Sage “The Signature Day Pass” offer card — the site's primary conversion path
The Day Pass funnel — the site's primary conversion path
A

Build Trust

We redesigned the website to better communicate the business, its services, memberships, and overall customer experience.

  • Modern responsive website
  • Improved navigation
  • Dedicated service pages
  • Membership experience redesign
  • Expanded FAQ
  • Clear booking calls-to-action
  • Better use of photography and branding
B

Improve Visibility

A website should be easy for both customers and search engines to understand.

We established a stronger foundation through:

  • Local SEO improvements
  • Search-friendly page structure
  • XML sitemap
  • Google Search Console setup
  • Internal linking improvements
  • Google Business Profile optimization
  • Business information consistency
C

Measure What Matters

Good decisions require good data.

We configured tools that allow Citrus & Sage to understand how visitors discover and use the website.

  • Google Analytics 4
  • Google Search Console
  • Microsoft Clarity
  • Meta Pixel
  • Event tracking
  • Search performance monitoring

Instead of guessing what works, the business now has meaningful data to guide future improvements.

D

Create a Foundation for Growth

The project wasn’t treated as a one-time website launch.

Recommendations extended beyond the website itself and included:

  • Review generation strategy
  • QR code review system
  • Membership optimization ideas
  • Google Business Profile improvements
  • Customer journey recommendations
  • Ongoing SEO opportunities
  • Future content expansion
  • Long-term growth roadmap

Lessons & Looking Ahead

Launching a website wasn’t the finish line.

The next phase focuses on continuing to improve search visibility, expand educational content, strengthen local SEO, optimize the Google Business Profile, and help Citrus & Sage become the obvious choice for wellness services in the Redlands area.

That’s how we approach every project at Novenworks. We don’t build websites and walk away. We build strong foundations that businesses can continue growing for years to come.

Read more about the ideas behind this project

Want to build a stronger online presence?

If your website no longer reflects the quality of your business, Novenworks can help you build a stronger foundation and improve it over time.

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